ALUMNIRISE
A brand identity that blends the nostalgia of aged 80s prints with a modern twist.
ALUMNIRISE
A brand identity that blends the nostalgia of aged 80s prints with a modern twist.
BACKGROUND
HELPING CORPORATIONS INNOVATE.
Engage is an Atlanta-based corporate innovation fund, designed to support high-growth startups and strengthen the innovation ecosystem in the Southeast.
BACKGROUND
HELPING CORPORATIONS INNOVATE.
Engage is an Atlanta-based corporate innovation fund, designed to support high-growth startups and strengthen the innovation ecosystem in the Southeast.
OBJECTIVE
NEW CHAPTER, NEW IDENTITY.
AlumniRise is Engage’s inaugural alumni-focused accelerator program, reintroducing portfolio startups to the same corporations after they’ve evolved their product offerings. This new program demanded a distinct brand and visual identity. One that could set it apart from Engage’s Cohort Program, all while still building on the foundation of the core Engage brand.
OBJECTIVE
NEW CHAPTER, NEW IDENTITY.
AlumniRise is Engage’s inaugural alumni-focused accelerator program, reintroducing portfolio startups to the same corporations after they’ve evolved their product offerings. This new program demanded a distinct brand and visual identity. One that could set it apart from Engage’s Cohort Program, all while still building on the foundation of the core Engage brand.
ENGAGE MARK
ENGAGE MARK
DISTINCT PROGRAM MARK
ALUMNIRISE MARK
A NEW FACE IN THE FAMILY.
A new logo system was developed to distinguish AlumniRise from Engage’s core brand mark. The AlumniRise mark and supporting identity create a cohesive sub-brand that lives comfortably under the Engage umbrella, while carving out its own distinct presence.
A NEW FACE IN THE FAMILY.
A new logo system was developed to distinguish AlumniRise from Engage’s core brand mark. The AlumniRise mark and supporting identity create a cohesive sub-brand that lives comfortably under the Engage umbrella, while carving out its own distinct presence.
RETRO TO THE FUTURE.
The AlumniRise visual identity blends 80s-era nostalgia prints – drawing from aged high school yearbooks and vintage baseball trading cards – with a modern twist. It leverages halftone dot matrices, overprinting, and bold color blocking, creating a visual language that feels familiar but refreshed. The result is a design system that bridges the past and the future.
RETRO TO THE FUTURE.
The AlumniRise visual identity blends 80s-era nostalgia prints – drawing from aged high school yearbooks and vintage baseball trading cards – with a modern twist. It leverages halftone dot matrices, overprinting, and bold color blocking, creating a visual language that feels familiar but refreshed. The result is a design system that bridges the past and the future.
BLAST TO THE PAST.
For returning founders, AlumniRise was a chance to revisit the program they once experienced, but finding it transformed and refined to better assist their growth journey.
BLAST TO THE PAST.
For returning founders, AlumniRise was a chance to revisit the program they once experienced, but finding it transformed and refined to better assist their growth journey.
IMPACT
ADVANCING MY ROLE.
Building on the foundation of my work for Cohort 13, AlumniRise demanded a more strategic lens: defining not just how it looked, but how it communicated, evolved, and fit into a growing ecosystem of Engage programs.
IMPACT
ADVANCING MY ROLE.
Building on the foundation of my work for Cohort 13, AlumniRise demanded a more strategic lens: defining not just how it looked, but how it communicated, evolved, and fit into a growing ecosystem of Engage programs.
