DELTA BRAND
GUIDELINES
Defining new brand element rules and restructuring the guidelines website, while also adjusting micro-interactions, visual examples, and navigational experiences for improved system adoption by designers.
discipline
Brand Systems
Industry
Design
ROLE
Lead Designer
AN EVOLVING BRAND.
After nearly two decades, Delta's brand identity had built significant equity through consistency, but its ability to flex creatively had become increasingly limited. In 2024, the brand evolved with new visual elements and elevated art direction, enabling a broader, more sophisticated tonal range while preserving the strength and recognition of the Delta brand.
A TIME FOR CHANGE.
And the evolved brand required an evolved way to experience and understand our guidelines. The guidelines, now a website, was reformulated to make brand element standards clear, consolidated, and actionable, helping designers implement the Delta brand consistently and confidently.
